Global Strategy

Mike Peng author

Format:Paperback

Publisher:Cengage Learning, Inc

Published:9th Jul '18

Currently unavailable, and unfortunately no date known when it will be back

Global Strategy cover

The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.

ISBN: 9780357039182

Dimensions: 276mm x 217mm x 21mm

Weight: 930g

4th edition