Essentials of Marketing Research
Format:Paperback
Publisher:Cengage Learning, Inc
Published:22nd Aug '18
Currently unavailable, and unfortunately no date known when it will be back
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
ISBN: 9780357033937
Dimensions: 274mm x 215mm x 27mm
Weight: 1066g
514 pages
7th edition