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Essentials of Marketing Research

Barry Babin author

Format:Paperback

Publisher:Cengage Learning, Inc

Published:22nd Aug '18

Currently unavailable, and unfortunately no date known when it will be back

Essentials of Marketing Research cover

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

ISBN: 9780357033937

Dimensions: 274mm x 215mm x 27mm

Weight: 1066g

514 pages

7th edition