Internet Marketing

Mary Roberts author Debra Zahay author

Format:Paperback

Publisher:Cengage Learning, Inc

Published:22nd Aug '18

Currently unavailable, and unfortunately no date known when it will be back

Internet Marketing cover

INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.

ISBN: 9780357033883

Dimensions: 277mm x 217mm x 29mm

Weight: 1293g

576 pages

4th edition