Internet Marketing
Mary Roberts author Debra Zahay author
Format:Paperback
Publisher:Cengage Learning, Inc
Published:22nd Aug '18
Currently unavailable, and unfortunately no date known when it will be back
INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.
ISBN: 9780357033883
Dimensions: 277mm x 217mm x 29mm
Weight: 1293g
576 pages
4th edition