Foundations of Marketing
O C Ferrell author William Pride author
Format:Paperback
Publisher:Cengage Learning, Inc
Published:26th Jul '18
Currently unavailable, and unfortunately no date known when it will be back
Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell’s FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today's fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.
ISBN: 9780357033760
Dimensions: 276mm x 217mm x 21mm
Weight: 1111g
8th edition