(Un)kind
How 'Be Kind' Entrenches Sexism
Format:Hardback
Publisher:Little, Brown Book Group
Published:6th Feb '25
Should be back in stock very soon

'Victoria Smith is a brilliant writer who every feminist should read' Sharron Davies
'This brilliant book shows how demands for compassion and generosity can be a mask for sexist ideology' Susanna Rustin
A brilliantly witty and insightful analysis of how kindness culture is used against women.
Using the #JustBeKind trend of the 2020s as a starting point, (Un)kind explores how traditional beliefs about women's 'kind' nature have been repackaged for an age that remains dependent - socially, politically, economically - on female self-sacrifice while finding the concept outdated and essentialist.
Looking at the various guises under which kindness culture is sold to women and girls - from play to self-help, social justice activism to empowerment - Victoria Smith argues that the pressure on women and girls has not decreased, but instead been incorporated into the 'work' of feminism. (Un)kind analyses the way in which this phenomenon ultimately distorts relationships, harming not just those coerced into performing 'kindness work' but the supposed recipients of their services.
Kindness culture supports the backlash against feminism while claiming to represent feminism's - and women's - true nature. It is, at heart, unkind.
'Erudite, blisteringly smart and profoundly compassionate... A must-read for anyone hungry to understand the origins and dangers of contemporary exhortations to women to #BeKind, and for everyone who wants to live a feminist life' Dr Rachel Hewitt
PRAISE FOR HAGS
'The greatest joy of Hags is its lively erudition . . . eloquent, clever and devastating' The Times
'A book that could not be more necessary' Observer
'Brilliantly witty, engaging and insightful' Scotsman
Brilliant... compelling * Lucy Mangan, The i *
Be kind sounds benign but this brilliant book shows how demands for compassion and generosity can be a mask for sexist ideology. I am full of admiration for the way Smith converts her extraordinarily clear sight about women's position in society into persuasive and readable prose. As feminist readers, we are lucky to have her * Susanna Rustin, author of Sexed: a History of British Feminism *
In her new, deftly-written and often humorous book, (Un)kind, feminist author Victoria Smith tackles the pervasive tide of unbridled misogyny masquerading as kindness * Julie Bindel, Telegraph *
(Un)kind is erudite, blisteringly smart and profoundly compassionate towards those who need it most: women. With subtlety and elegance, Victoria Smith reveals how, throughout history, women have been trained to provide kindness to others while quashing our own needs; and she deftly teases out the difficult question of how feminists can still believe that caring for one another is a social good without being exploited in the process. A must-read for anyone hungry to understand the origins and dangers of contemporary exhortations to women to #BeKind, and for everyone who wants to live a feminist life * Dr Rachel Hewitt *
ISBN: 9780349127132
Dimensions: 238mm x 160mm x 32mm
Weight: 568g
336 pages