Whatever Love Means

MAJOR GBP60,000 CAMPAIGN * Advertising to include 4-sheet posters both on the London Underground and mainline rail stations nationwide plus large-space ads in the GUARDIAN, TIMES, OBSERVER and INDEPENDENT (combined r/ship 5,951,000) * High-profile author PR activity to include media interviews, readings/ signing sessions and appearances at literary festivals * Poster and display bin with custom header * Trade promotions * Reading copies available

* Second novel from TV writer/comedian and novelist - and again, a bitter-sweet romantic tragicomedy.

Like most people, Vic Mullan - once described by his best friend Joe as 'a man whose sense of social responsibility is exhausted by pulling over to let an ambulance by' - can remember where he was and what he was doing on the day of Princess Diana's death. Yes, he can remember it particularly well: he was at home, beginning an affair with Emma, Joe's wife.
The opening sections of David Baddiel's second novel chart the history of an intense and passionately sexual liaison set against the background of the most hysterical time in recent memory. But as the months wear on, and life and love return to normal, so things become more complex between Vic and Emma. And then, tragedy - a real, local, small-scale tragedy, as opposed to a national, iconic, mythological one - intervenes.
Part-satire, part-love story, part-whodunnit, and part-meditation on the nature of sex and death, WHATEVER LOVE MEANS confirms Nick Hornby's assertion that David Baddiel has 'gone straight into the First Eleven of young contemporary British novelists'.