Multimodal Discourse

Gunther Kress author Professor Theo van Leeuwen author

Format:Paperback

Publisher:Bloomsbury Publishing PLC

Published:29th Jun '01

Currently unavailable, and unfortunately no date known when it will be back

Multimodal Discourse cover

Analyses the text of a wide range of media including: TV programmes, films, advertising and news editorial A new method of analysing texts in which the interaction of sound, music, vision, language etc. is theorised Written by two leading visual communication scholars

Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.

'Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated owrld in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundationla theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over.' Ron Scollon, Professor of Linguistics, Georgetown

ISBN: 9780340608777

Dimensions: 234mm x 156mm x 10mm

Weight: 346g

160 pages