International Business

MAUREEN BERRY Senior Lecturer at the University of Strathclyde DEV K. BOOJIHAWON Doctoral Researcher at the Strathclyde International Business Unit KEITH D. BROUTHERS Reader in Strategic and International Management at the University of East London LANCE ELIOT BROUTHERS Professor of International Business at the University of Akron TREVOR BUCK Professor of Business Policy at the Graduate School of Business, Leicester de Montfort University CHRIS CARR Professor of Corporate Strategy at the University of Edinburgh School of Management RAJESH CHAKRABARTI Assistant Professor of Finance at the DuPree College of Management, Georgia Institute of Technology SUMI DHANARAJAN Policy Advisor for the Private Sector of Oxfam GB JODY EVANS Senior Research Fellow in the Department of Retailing and Marketing at Manchester Metropolitan University PAVLOS DIMITRATOS Research Fellow at the University of Strathclyde JOHN FIRN Director of Firn Chrichton Roberts Ltd MIKA GABRIELSSON Professor of International Business at the Helsinki School of Economics and Professor of Marketing at Lappeenranta University of Technology PAUL N. GOODERHAM Professor of International Management at the Norwegian School of Economics and Administration NEIL HOOD Professor of Business Policy at the University of Strathclyde MARIAN V. JONES Senior Lecturer in the Department of Business and Management at the University of Glasgow FELIX MAVONDO Associate Professor in the Department of Marketing at Monash University DUNCAN MCLAREN Head of Policy and Research at Friends of the Earth (England, Wales and Northern Ireland) MICHAEL MCDERMOTT Senior Lecturer at the University of Strathclyde ZUHAIR AL OBAIDI Licentiate and MSC degrees from the Helsinki School of Economics ROBERT PEARCE Reader in International Business at the School of Business of the University of Reading PHILIP RAINES Senior Research Fellow at the European Policies Research Centre at the University of Strathclyde BARRY SCHOLNICK Associate Professor of International Business at the School of Business at the University of Alberta BENEDIKT SCHWITTAY Lecturer in Strategy at Manchester Business School JAMES TAGGART Professor of International Strategy in the Department of Management Studies at the University of Glasgow JENNIFER TAGGART Researcher in Strategy in the Department of Management Studies at the University of Glasgow ANA TERESA TAVARES Assistant Professor of International Economics at the University of Porto SVEIN ULSET Associate Professor at the Norwegian School of Economics and Administration STEPHEN YOUNG Professor and Director of Strathclyde International Business Unit at the University of Strathclyde

Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business.Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.