Internationalisation

JIM BELL is Associate Professor of Marketing at the University of Otago in New Zealand STEPHEN YOUNG is Professor at the Strathclyde International Business Unit, University of Strathclyde JULIAN BIRKINSHAW is Assistant Professor at the Institute of International Business in the Stockholm School of Economics, Sweden NEIL HOOD is Professor of Business Policy and Director of the Strathclyde International Business Unit, University of Strathclyde JAMES H TAGGART is Lecturer at the Department of Marketing, University of Strathclyde DIANA ROSEMARY SHARPE is Lecturer in Organizational Management, Birmingham University VERONICA WONG is Senior Lecturer in Marketing and Strategic Management, Warwick Business School, University of Warwick VIVIENNE SHAW is Lecturer at Warwick Business School, University of Warwick JOHN FAHY is at the University of Dublin, Trinity College TONY COX is at Aston Business School, Birmingham JOZSEF BERACS is at the Budapest University of Economic Sciences, Hungary KRZYSZTOF FONFARA is at Wielkopolska Business School, University of Economics, Poznan, Poland BORIS SNOJ is at the University of Maribor, Slovenia SHAUKAT ALI is Lecturer in International Business at the University of Bradford Management Centre HAFIZ MIRZA is Professor of International Business at the University of Bradford Management Centre KEITH D BROUTHERS is at East London Business School, University of East London LANCE ELIOT BROUTHERS is at the University of Texas at San Antonio, Texas, USA GEORGE NAKOS is at Clayon College and State University, Atlanta, USA HABTE SELASSIE is Senior Lecturer at Luton Business School, University of Luton ROY W HILL was previously Professor of Marketing and Product Management at Silsoe College, Cranfield University - he is now retired GODFREY R CARR is Senior Lecturer at Warwick Business School, University of Warwick MARK CASSON is Professor of Economics at Reading University SATWINDER SINGH is Lecturer at the Department of Business Studies, Gyosei International College, UK

This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets.This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new millenium.