The Politics of Marketing the Labour Party
Format:Paperback
Publisher:Palgrave Macmillan
Published:23rd Nov '04
Currently unavailable, and unfortunately no date known when it will be back
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
'Wring has pulled together in a concise and readable way the various twists and turns within the party as control passed back and forth between those who sought to 'sell' socialism by exploiting advertising and the news media and others who saw themselves as educationalists and were scornful of slick presentational techniques...a well-researched antidote to New Labour spin' - Nicholas Jones, Free Press
'Wring detects a prolonged tug-of-war between two traditions, the 'educationalist' and the marketing...Altogether a fascinating study which merits a wide audience.' - Eric Shaw, Parliamentary Affairs
ISBN: 9780333689530
Dimensions: unknown
Weight: unknown
262 pages