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International Business and Europe in Transition

Stephen Young editor Mo Yamin editor Fred Burton editor

Format:Hardback

Publisher:Palgrave Macmillan

Published:3rd Apr '96

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International Business and Europe in Transition cover

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This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic?This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?

ISBN: 9780333641965

Dimensions: unknown

Weight: 589g

266 pages