Financial Aspects of Marketing
Helen Wright author Ruth A Schmidt author
Format:Paperback
Publisher:Bloomsbury Publishing PLC
Published:23rd Oct '96
Should be back in stock very soon
'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy Springer Book Archives
This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
*numerous exercises and examples
*learning objectives at the beginning of each chapter and summaries at the end
*case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy
ISBN: 9780333637821
Dimensions: unknown
Weight: 610g
320 pages