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Financial Aspects of Marketing

Helen Wright author Ruth A Schmidt author

Format:Paperback

Publisher:Bloomsbury Publishing PLC

Published:23rd Oct '96

Should be back in stock very soon

Financial Aspects of Marketing cover

'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy Springer Book Archives

This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:

*numerous exercises and examples

*learning objectives at the beginning of each chapter and summaries at the end

*case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.

'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy

ISBN: 9780333637821

Dimensions: unknown

Weight: 610g

320 pages