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Managing Strategy

David Asch author Cliff Bowman author

Format:Paperback

Publisher:Bloomsbury Publishing PLC

Published:13th Dec '95

Currently unavailable, and unfortunately no date known when it will be back

Managing Strategy cover

'...comprehensive and a lucid, step-by-step analysis of the process of strategy formation.' - The Hindu

This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area.This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

'...comprehensive and a lucid, step-by-step analysis of the process of strategy formation.' - The Hindu

ISBN: 9780333608883

Dimensions: unknown

Weight: 308g

184 pages