Electoral Strategies and Political Marketing

Shaun Bowler editor David M Farrell editor

Format:Hardback

Publisher:Palgrave Macmillan

Published:17th Nov '92

Currently unavailable, and unfortunately no date known when it will be back

Electoral Strategies and Political Marketing cover

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Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns.Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

ISBN: 9780333558942

Dimensions: unknown

Weight: 475g

245 pages