Decoding Women’s Magazines
From Mademoiselle to Ms.
Format:Paperback
Publisher:Palgrave Macmillan
Published:27th Oct '92
Currently unavailable, and unfortunately no date known when it will be back
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
ISBN: 9780333535905
Dimensions: unknown
Weight: 453g
341 pages