Decoding Women’s Magazines

From Mademoiselle to Ms.

Ellen McCracken author

Format:Paperback

Publisher:Palgrave Macmillan

Published:27th Oct '92

Currently unavailable, and unfortunately no date known when it will be back

Decoding Women’s Magazines cover

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

ISBN: 9780333535905

Dimensions: unknown

Weight: 453g

341 pages