Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy
Dilip Ghosh editor Diana Bogueva editor R Smarta editor
Format:Paperback
Publisher:Elsevier Science & Technology
Published:17th Apr '23
Should be back in stock very soon
**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024** Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.
"...covers a lot of ground, including nutrition marketing, policy, claims, and science…. [with a] purpose to shed light on the business of nutrition, delving into marketing strategies and public policies, and their impact on overall health and wellness…. [U]seful for health officials, registered dietitians, researchers, and food companies, primarily those in Australia and India…. [and] covers a wide breadth of information. [C]ontains two fascinating chapters on holistic health [with] many tables highlighting home remedies and traditional herbs (from India) used for health and chronic conditions. [An] enjoyable read for those interested in the regions covered and the differences between populations and their marketing efforts and policies." --©Doody’s Review Service, 2023, Amy Hess Fischl, MS RDN LDN BC-ADM CDCES (University of Chicago Medical Center)
ISBN: 9780323856157
Dimensions: unknown
Weight: 450g
400 pages