The Ad Men and Women
A Biographical Dictionary of Advertising
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Published:25th Apr '94
Currently unavailable, and unfortunately no date known when it will be back
This biographical dictionary provides extended profiles of 54 men and women who have shaped advertising from the nineteenth century to the present, including copywriters, empire builders, and theorists.
This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.
This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.
ISBN: 9780313278013
Dimensions: unknown
Weight: unknown
424 pages