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Food Literacy

How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior? Workshop Summary

Food and Nutrition Board author Food Forum author National Academies of Sciences, Engineering, and Medicine author Health and Medicine Division author Leslie Pray editor

Format:Paperback

Publisher:National Academies Press

Published:20th May '16

Currently unavailable, and unfortunately no date known when it will be back

Food Literacy cover

In September 2015, the National Academies of Sciences, Engineering, and Medicine's Food and Nutrition Board convened a workshop in Washington, DC, to discuss how communications and marketing impact consumer knowledge, skills, and behavior around food, nutrition, and healthy eating. The workshop was divided into three sessions, each with specific goals that were developed by the planning committee:

Session 1 described the current state of the science concerning the role of consumer education, health communications and marketing, commercial brand marketing, health literacy, and other forms of communication in affecting consumer knowledge, skills, and behavior with respect to food safety, nutrition, and other health matters.

Session 2 explored how scientific information is communicated, including the credibility of the source and of the communicator, the clarity and usability of the information, misconceptions/misinformation, and the impact of scientific communication on policy makers and the role of policy as a macro-level channel of communication.

Session 3 explored the current state of the science concerning how food literacy can be strengthened through communication tools and strategies.

This report summarizes the presentations and discussions from the workshop.

Table of Contents
  • Front Matter
  • Introduction
  • 1 Session 1: Food Literacy and the Role of Communications Relating to Food Safety, Nutrition, and Other Health Matters
  • 2 Session 2: Food Literacy and Communications Conveying Scientific Information Concerning Food Safety, Nutrition, or Other Health Matters - Opportunities and Challenges
  • 3 Promoting Food Literacy: Communication Tools and Strategies
  • 4 Food Literacy: Next Steps
  • References
  • Appendix A: Workshop Agenda
  • Appendix B: Abbreviations and Acronyms
  • Appendix C: Speaker Biographical Sketches
  • <

ISBN: 9780309391313

Dimensions: unknown

Weight: unknown

160 pages