Strategies to Enhance Air Force Communication with Internal and External Audiences

The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains—air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people.

To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.

Table of Contents

• Front Matter
• Overview
• 1 Challenges in Developing and Evaluating an Effective Communication Strategy for the U.S. Air Force
• 2 Communicating with a Wide Spectrum of Audiences
• 3 Organizational Strategies and Processes for Enhancing U.S. Air Force Communication Effectiveness
• 4 Measuring Communication Effectiveness Across Diverse Backgrounds and Missions
• 5 Restatement of Main Themes
• Appendixes
• Appendix A: Biographical Sketches of Committee Members
• Appendix B: Workshop Statement of Task
• Appendix C: Workshop Participants
• Appendix D: Workshop Agenda
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