Research Methods in Service Industry Management
Darren Lee-Ross author Nick Johns author
Format:Paperback
Publisher:Cengage Learning EMEA
Published:23rd Jul '98
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An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.
ISBN: 9780304335121
Dimensions: 241mm x 165mm x 15mm
Weight: 363g
196 pages
New edition