Research Methods in Service Industry Management

Darren Lee-Ross author Nick Johns author

Format:Paperback

Publisher:Cengage Learning EMEA

Published:23rd Jul '98

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Research Methods in Service Industry Management cover

An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.

ISBN: 9780304335121

Dimensions: 241mm x 165mm x 15mm

Weight: 363g

196 pages

New edition