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Candidate Images in Presidential Elections

Kenneth L Hacker author

Format:Paperback

Publisher:Bloomsbury Publishing PLC

Published:14th Sep '95

Currently unavailable, and unfortunately no date known when it will be back

Candidate Images in Presidential Elections cover

A compendium of up-to-date theory and research on image-making in U.S. presidential elections, specifically dealing with how election results hinge on voter perceptions of candidates and how candidates seek to construct images thought to attract voters.

Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images.

Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.

ISBN: 9780275951610

Dimensions: unknown

Weight: unknown

224 pages