American Culture in Europe
Interdisciplinary Perspectives
Thomas Cushman author Mike-Frank G Epitropoulos author Victor Roudometof author
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Published:23rd Oct '98
Currently unavailable, and unfortunately no date known when it will be back
Examines the proliferation of American culture in Europe, focusing on the degree and manner in which American cultural influences are spread throughout Europe.
They examine in concrete detail the way this process operates with reference to specific research areas such as advertising, consumerism, science, law, and politics.
Most of the essays suggest a great variation in the manner in which American cultural influences are appropriated within specific European countries.
These essays examine the proliferation of American culture in Europe. Throughout the collection, the authors raise the issue of the degree to which Europe becomes Americanized. They examine in concrete detail the way this process operates with reference to specific research areas such as advertising, consumerism, science, law, and politics. Most of the essays suggest a great variation in the manner in which American cultural influences are appropriated within specific European countries. Such appropriation is conditioned by the local needs and perceptions as well as the way local elites employ Americanization in order to bolster their own context specific political agendas. This variation suggests that Americanization is a label frequently employed to describe the more multifaceted and complex process of globalization. This collection of essays will be of special interest to students and scholars involved with Cultural Studies, Sociology, and European Studies.ISBN: 9780275950514
Dimensions: unknown
Weight: 454g
224 pages