Marketing Public Transit
A Strategic Approach
Steven Permut author J E Bateson author George S Day author Gordon Lewin author Chris Lovelock author
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Published:17th Nov '87
Currently unavailable, and unfortunately no date known when it will be back
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
ISBN: 9780275924997
Dimensions: unknown
Weight: unknown
238 pages