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Global Marketing, Global Edition

Warren Keegan author

Format:Paperback

Publisher:Pearson Education Limited

Published:27th Jun '13

Currently unavailable, and unfortunately no date known when it will be back

Global Marketing, Global Edition cover

For courses in International Marketing and Global Marketing.

This is the leading MBA text in international marketing—with comprehensive cases.

ISBN: 9780273768685

Dimensions: 254mm x 206mm x 23mm

Weight: 868g

480 pages

8th edition