Fundamentals of Retailing and Shopper Marketing
Thomas Rudolph author Jan Hillesland author Jan Niklas Meise author Odd Gisholt author Alf Bendixen author Truls Fjeldstad author Jesper Clement author Jens Nordfält author
Format:Paperback
Publisher:Pearson Education Limited
Published:15th Nov '12
Currently unavailable, and unfortunately no date known when it will be back
Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.
The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.
The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.
ISBN: 9780273757399
Dimensions: 265mm x 200mm x 10mm
Weight: 759g
360 pages