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Essentials of Global Marketing

Svend Hollensen author

Format:Paperback

Publisher:Pearson Education Limited

Published:19th Jul '12

Should be back in stock very soon

Essentials of Global Marketing cover

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

ISBN: 9780273756545

Dimensions: 266mm x 197mm x 24mm

Weight: 1004g

560 pages

2nd edition