Essentials of Global Marketing
Format:Paperback
Publisher:Pearson Education Limited
Published:19th Jul '12
Should be back in stock very soon
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
ISBN: 9780273756545
Dimensions: 266mm x 197mm x 24mm
Weight: 1004g
560 pages
2nd edition