Services Marketing, Global Edition
Jochen Wirtz author Christopher Lovelock author
Format:Paperback
Publisher:Pearson Education Limited
Published:20th Dec '11
Should be back in stock very soon
For undergraduate courses in Service Marketing
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing frameworkServices Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.
The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
ISBN: 9780273756064
Dimensions: 275mm x 214mm x 24mm
Weight: 1366g
648 pages
7th edition