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Services Marketing, Global Edition

Jochen Wirtz author Christopher Lovelock author

Format:Paperback

Publisher:Pearson Education Limited

Published:20th Dec '11

Should be back in stock very soon

Services Marketing, Global Edition cover

For undergraduate courses in Service Marketing

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

The fundamentals of services marketing presented in a strategic marketing framework.

Organized around a strategic marketing frameworkServices Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

ISBN: 9780273756064

Dimensions: 275mm x 214mm x 24mm

Weight: 1366g

648 pages

7th edition