Service Management
An integrated approach
Bart Van Looy author Paul Gemmel author Roland Van Dierdonck author
Format:Paperback
Publisher:Pearson Education Limited
Published:14th Mar '13
Should be back in stock very soon
Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.
This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.
Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.
Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students
ISBN: 9780273732037
Dimensions: 245mm x 190mm x 22mm
Weight: 800g
544 pages
3rd edition