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Brilliant Copywriting

How to craft the most interesting and effective copy imaginable

Roger Horberry author

Format:Paperback

Publisher:Pearson Education Limited

Published:23rd Jul '09

Should be back in stock very soon

Brilliant Copywriting cover

This book offers essential techniques for aspiring copywriters, revealing trade secrets that can transform your writing career. Brilliant Copywriting is a must-read for anyone working with words.

Crafting a persuasive message can be more challenging than it seems. If you've ever found yourself struggling to create a compelling narrative, you know how important it is to have guidance from someone with expertise. Brilliant Copywriting serves as that guiding light, offering invaluable tips and tricks from seasoned professionals. This book is designed to equip aspiring copywriters with the knowledge and skills necessary to elevate their writing to new heights.

Within the pages of Brilliant Copywriting, readers will discover a wealth of practical techniques aimed at enhancing their writing abilities. The author delves into the intricacies of professional copywriting, unveiling the trade secrets that top practitioners utilize to capture attention and drive action. This book is not just for those specifically pursuing a career in copywriting; it is an essential resource for anyone who works with words, regardless of their industry.

Packed with insights that often take years to gather, Brilliant Copywriting serves as a comprehensive guide for anyone looking to refine their writing skills. Whether you're a novice or someone with experience, this book will provide you with the tools you need to succeed in the competitive world of writing. By the end, you'll feel empowered to create messages that resonate and persuade effectively.

Keep it clear, keep it simple, make it brilliant and original.  I’ve been saying that for years.  It’s a real joy to find that Roger and I think alike.  Read the book and learn. Yes, it is brilliant.

Wally Olins - Chairman, Saffron Brand Consultants

 

 

Most of us reckon we can write. Wrong. But here’s book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.

Michael Johnson, johnson banks

 

ISBN: 9780273727347

Dimensions: 216mm x 135mm x 11mm

Weight: 269g

180 pages