Marketing Research with SPSS

Stephen Robbins author

Format:Paperback

Publisher:Pearson Education Limited

Published:10th Apr '08

Should be back in stock very soon

Marketing Research with SPSS cover

Suitable for undergraduate students studying Marketing Research.

Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. 

A top author team offer a concise approach to analysing quantitative marketing research data in pracice.   

ISBN: 9780273703839

Dimensions: 245mm x 190mm x 20mm

Weight: 680g

456 pages