Marketing Research with SPSS
Format:Paperback
Publisher:Pearson Education Limited
Published:10th Apr '08
Should be back in stock very soon
Suitable for undergraduate students studying Marketing Research.
Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.
A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
ISBN: 9780273703839
Dimensions: 245mm x 190mm x 20mm
Weight: 680g
456 pages