Advertising

Frank Jefkins author Daniel Yadin author

Format:Paperback

Publisher:Pearson Education Limited

Currently unavailable, and unfortunately no date known when it will be back

Advertising cover

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.  The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting.  Case studies are used to bring the subject into the real world.

ISBN: 9780273634355

Dimensions: 234mm x 158mm x 22mm

Weight: 608g

416 pages

4th edition