Financial Services Marketing

Tina Harrison author

Format:Paperback

Publisher:Pearson Education Limited

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Financial Services Marketing cover

Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the Chartered Institute of Bankers Marketing module. It is also a supplementary text for modules in services marketing.

ISBN: 9780273632979

Dimensions: 246mm x 189mm x 18mm

Weight: 680g

352 pages