Design, When Everybody Designs

Ezio Manzini's Design, When Everybody Designs examines how both expert and nonexpert design contribute to social innovation and sustainability.

In Design, When Everybody Designs, Ezio Manzini explores the transformative role of design in fostering social innovation and sustainability. He posits that design is not solely the domain of trained experts; rather, everyone engages in design processes, whether as individuals or as part of larger communities and institutions. This democratization of design empowers people to define and enhance their own 'life projects,' leading to innovative solutions that address pressing social challenges. Manzini highlights the importance of collaboration, showcasing numerous case studies that illustrate how diverse groups can work together to catalyze meaningful change.

The author distinguishes between 'diffuse design,' which is accessible to all, and 'expert design,' performed by trained professionals. He delves into how these two forms of design interact and support each other, emphasizing the potential for expert designers to facilitate and amplify grassroots initiatives. From community-supported agriculture in China to collaborative housing projects in Milan, Manzini provides compelling examples of how design can foster resilience and sustainability in various contexts.

Ultimately, Design, When Everybody Designs serves as a clarion call for rethinking the role of design in contemporary society. It encourages readers—whether they are designers, activists, or decision-makers—to envision a future where design is a collective endeavor aimed at creating a more equitable and sustainable world. This book is an essential read for anyone interested in the intersection of design and social innovation.