House Signs and Collegiate Fun

"A fascinating, surprising, and intriguing look at pervasive house signs in a Midwestern U.S. college town, this book will delight college students, appeal to those who teach them, and engage those who study them across several disciplines. It is a skillful analysis of contemporary material culture, its playfulness, creativity, and ambiguities. It is also a vivid example of the multiple ways in which people engage with signs (visual or verbal)--from assuming that they have obvious meanings to privileging particular interpretations ,and even to denying that signs have any meaning at all." —Virginia Dominguez, University of Illinois

"LaDousa makes excellent use of the formal interviews collected by his students to show that house signs are indeed a serious subject. In doing so he has provided us with a valuable text for introducing students to the field of linguistic anthropology and the process of collecting and analyzing data about textual practices in everyday life." —Journal of Linguistic Anthropology

"LaDousa presents weighty matters with intelligence and nuance, and yet always clearly, and with a wealth of data that generates a multitude of 'aha' moments." —James Collins, University at Albany, SUNY

"A very lively read, one of those rare books that brings a sophisticated interpretive perspective together with ethnographic materials that are engaging, thought-provoking, and, for many of us and especially for our students, both experience-near and surprising. Good to read and think with, and likely to become, quite deservedly, a classic for undergraduate teaching." —Don Brenneis, University of California, Santa Cruz