Making Photography Matter

James A. Winans and Herbert A. Wichelns Memorial Award for Distinguished Scholarship in Rhetoric and Public Address, National Communication Association (NCA), 2016. Outstanding Book of the Year, Visual Communication Division, National Communication Association (NCA), 2015.
"Elegantly written and effectively illustrated, this volume makes an important contribution to the history of photography, showing how viewers have been overlooked in previous studies and how their presence, like photography, matters."--Journal of American History
"Finnegan digs into an important and under-examined aspect of the 'invasion' of photographic representation into public and private life. Recommended."--Choice
"Finnegan's work offers an important addition to a growing body of scholarship on the impact of reading photography as a means of understanding the state of the nation."--American Historical Review
"[Finnegan] plots a satisfyingly careful course which renders thick description without ever collapsing into an overbearing 'context.' The result is a pleasing book."--Technology and Culture
"What historical viewers made of photographs publicly displayed -- how they interpreted and then assimilated them to their own experiences and belief systems -- is the daunting topic explored by Cara Finnegan in Making Photography Matter… Her training in rhetorical theory made her ideal for the task. Her nuanced analysis reveals how viewers interpreted what they had seen and 'insert[ed] themselves as active agents in the stories the photographs had to tell.'" -- The Annals of Iowa
"Finnegan's work reminds scholars not only that viewing experiences are contingent and contextual but also that they reveal viewers' agency and interiority… Finnegan's well-written and tightly argued book is of great use to scholars in many disciplines."--The Journal of Southern History
"Finnegan's new book is bound to become a landmark study of photograph's audiences."--Rhetoric & Public Affairs
"The author uses plain language and homey metaphors to excellent effect. A solid and enticing piece of scholarly writing."--David M. Lubin, author of Shooting Kennedy: JFK and the Culture of Images

"Fine historical research. An important contribution to photographic studies."--Miles Orvell, author of The Death and Life of Main Street: Small Towns in American Memory, Space, and Community

"An original and important book that has historical, critical, and theoretical significance. Creatively and productively develops and extends a nascent and growing interest and perspective on the relationship between photography and public culture."--John Lucaites, author of No Caption Needed: Iconic Photographs, Public Culture and Liberal Democracy