If You Should Fail

This is a deeply tender book, and full of wise insight and honesty. Moran manages to be funny, erudite and kindly: a rare - and compelling - combination. This is the essential antidote to a culture obsessed with success. Read it -- Madeleine Bunting
Joe Moran is a brilliant historian, and the most perceptive and original observer of British life that we have. He makes the humdrum riveting -- Matthew Engel
There is an honesty and a clarity in Joe Moran's book If You Should Fail that normalises and softens the usual blows of life that enables us to accept and live with them rather than be diminished/wounded by them -- Julia Samuel, author of Grief Works and This Too Shall Pass
A fascinating insight. Moran's honesty is brilliantly raw and uncomfortable at times, but under the apparently bleak message on the surface there is an uplifting truth to be found. For myself, the concept of failure has been redefined -- Matthew Parris
Moran is a wonderful, witty writer -- Marcus Berkmann * Daily Mail *
Moran is a past master at producing fine, accessible non-fiction -- Helen Davies * Sunday Times *
Joe Moran is a wonderfully sharp writer, calm, precise and quietly comical -- Craig Brown * Mail on Sunday *
I really love Joe Moran's work, he writes with such generosity and kindness -- Tiffany Watt Smith
These stories are beautifully told, and they are comforting at first... Moran's compassion shines through this gift of a book -- Kieran Setiya * Literary Review *
A ­calming antidote to the world of ­professionally failing... What Moran has created is a slim, lyrical and blessedly cool-headed reflection on failure as a universally shared human trial... What he provides, instead of the mechanical business strategies laid out in some popular failure titles, is a selection of fascinating and often moving lives, characterised in some way by their failure -- Megan Nolan * New Statesman *
A beautifully written meditation on life's inevitable setbacks and what he sardonically terms "the failing well movement". Moran encourages us to accept our impostor syndromes, to avoid becoming a "sporting masochist" for whom winning is everything, and to admire the history of West End musicals that were instant, notorious flops -- Steven Poole * Guardian Books of the Year *
A classic anti (or counter-intuitive) self-help treatise -- robustly argued, intellectually sturdy, laced with self-deprecatory humour... it is deeply empathetic to the trials of the creative life * Livemint *