Media Promotion & Marketing for Broadcasting, Cable & the Internet

Robert Klein editor Susan Tyler Eastman editor Douglas A Ferguson editor

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:23rd Jan '06

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Media Promotion & Marketing for Broadcasting, Cable & the Internet cover

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Providing an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007

ISBN: 9780240807621

Dimensions: unknown

Weight: 1100g

350 pages

5th edition