Pleasure in Profit

Moretti’s volume is an excellent introduction to and survey of cheap print in seventeenth‐century Japan. It also offers a series of fascinating parallels and contrasts for the anglophone scholar of European book history. It is intensively researched, clearly written and clearly argued. Its dialogue is both with scholars of Japanese culture and with scholars working on cheap print more broadly. For the scholar of book history and of popular culture whose emphasis is predominantly European, this is an invaluable work. * Renaissance Studies *
In this exemplary study, Laura Moretti challenges the conventional wisdom in her choice of texts (outside the literary canon), in her treatment of genres (as ‘porous’), and in her approach (comparative). Her book should appeal to students of comparative literature as well as to specialists on Japan. -- Peter Burke, author of Popular Culture in Early Modern Europe
The world of popular literature is often dismissed by scholarship, but it is precisely within the mundane that we are able to catch a glimpse of the authentic. Only by taking didactic prose seriously can we discover how the intellectual elite’s ideas percolate down and influence the everyman. Moretti has put the study of early modern Japanese literature on an entirely new footing. -- Richard Bowring, author of In Search of the Way: Thought and Religion in Early-Modern Japan
Laura Moretti is an intensely learned guide through a forest of underappreciated popular prose books. She shows how didactic texts shaped the lives and fantasies of Japanese across class lines during the early decades of print, forever changing our view of publishers, audiences, and their multiple literacies. -- Linda Chance, author of Ōoku: The Secret World of the Shogun's Women
Drawing on sources from etiquette manuals to literary works—and, tellingly, books that are both at once—Pleasure in Profit offers a nuanced portrait of popular publishing in seventeenth-century Japan, highlighting simultaneously its particularity and its echoes of European contexts. I can’t imagine a more lucid, approachable, and grounded treatment of the topic. -- Michael Emmerich, author of The Tale of Genji: Translation, Canonization, and World Literature
Pleasure in Profit is refreshingly ambitious in its framing, and Moretti skillfully treads the fine line between a meticulous academic work, and a book that can hold appeal to a wider audience. Among the detailed analysis there is for the modern reader—like the 17th-century Edo conduct-book reader—an opportunity for escapism: Moretti’s work transports a reader elsewhere and allows them, even briefly, to glimpse the world through another’s eyes. * Asian Review of Books *
Moretti dismantles the age-old, simplistic contrast between what is entertaining or aesthetic versus what is instructive or didactic when she concludes that books that were issued for monetary gain provided their readers with the pleasures of other kinds of profit, such as the self-confidence and even joy that can come from learning new and useful things. This book is impressive in both scope and sophistication. Highly recommended. * Choice Reviews *
What Moretti has given us is a magnificent guidebook through the maze of popular publications of the 17th century . . . Pleasure in Profit is a major work that not only successfully challenges traditional scholarship on this period but also offers both new information and new approaches to understanding early modern Japanese culture. * The Seventeenth Century *
Highly sophisticated, thoroughly researched, and extremely well written . . . Moretti’s work pushes the boundaries of the early modern literary canon and challenges us to expand our notions of what it means to study and teach Japanese literature. * Monumenta Nipponica *
Pleasure in Profit is a must-read for students of Japanese literature and of great relevance to specialists in early modern Japanese history and religion. * The Journal of Japanese Studies *
This story compels us to reconsider what we know about the first century of popular literature in Japan and how we define literature in general. Much anticipated, Pleasure in Profit is poised to shake things up and inspire new directions for research on Edo-period literature and beyond. * Harvard Journal of Asiatic Studies *
[Moretti] has given us (to risk a pun) a totally novel reassessment of early Edo prose. And, it must be added, with numerous, sometimes quite long and always beautiful translated episodes, the modern reader does not just learn history better but can find pleasure and profit in these forgotten books, just as someone in the seventeenth century did. * Sungkyun Journal of East Asian Studies *