Why Trust Matters

Illustrating how a seemingly noneconomic concept is, in fact, at the heart of many fundamental economic concepts, Why Trust Matters looks back in history to develop the idea that trust undergirds most human interactions. Ho has written a timely, interesting, and fun work for specialists and nonspecialists alike. -- Charles J. Wheelan, author of Naked Economics: Undressing the Dismal Science
Benjamin Ho writes about one of the most important and underexplored factors in how well society functions: trust. Why Trust Matters is clear, engaging, and persuasive: trust me! -- Seth Stephens-Davidowitz, author of Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
This blurb is an act of trust between you, the potential buyer, and me, the esteemed writer who risked his literary reputation to endorse this book. I do so with no fear. Mostly because Benjamin Ho has written a great, necessary, fun, hopeful book that makes you rethink the very basics of society and partly because my rep isn’t all that great. -- Joel Stein, author of In Defense of Elitism: Why I'm Better Than You and You're Better Than Someone Who Didn't Buy This Book
Why Trust Matters validates my long-standing membership in the Ben Ho fan club. His deep knowledge of the historical record, his careful application of economic reasoning, and his charm shine through on every page of this highly readable account of the role of trust in economic and social life. -- Robert H. Frank, author of Under the Influence: Putting Peer Pressure to Work
Trust is critical to civilization and its economy. Benjamin Ho provides a concise, sweeping, accessible, and fascinating summary of the different aspects of trust and their effect on a broad set of social institutions. Whether you are a seasoned economist seeking to broaden your knowledge of the field, a student beginning your journey, or a casual reader looking to deepen your understanding of the world, trust me, you will find this book invaluable. -- Ed Conard, author of Unintended Consequences: Why Everything You've Been Told About the Economy Is Wrong
Ho steps away from the mathematical formalisms of his subfield and writes lucidly and compellingly about the foundational concept of all social science. * New Yorker *
A great interdisciplinary dive into how trust works, and how we might harness it to help the economy grow. -- John Authers * Bloomberg *
Highly recommended. * Midwest Book Review *
This book illustrates how one such feeling, called 'trust', has come to the centre stage as the driving force of various economic exchanges...It's a must-read, especially for those interested in behavioural economics and finance -- Dr. Orkun Saka * LSE Review of Books *