Profiting from Diversity

CARYN E COOK Senior Lecturer with the Business School at the University of Wales, Newport, UK ALAN DAVID Senior Lecturer in Strategic Management at the University of Westminster, UK DR MARION HERSH Senior lecturer in the University of Glasgow, Scotland, UK KRZYSZTOF KUBACKI Lecturer in Marketing at the School of Economic and Management Studies, Keele University, UK ALISON PREECE based at the University of Wales, Newport as Equality and Diversity Manager, UK HEATHER SKINNER is Principal Lecturer in Marketing at the Glamorgan Business School, UK

The benefits of Diversity are frequently mentioned but rarely spellt out. This edited book highlights specific ways in which organisations can profit from Diversity, and a discussion of some of the obstacles that can stand in the way of doing this.The benefits of Diversity are frequently mentioned but rarely spellt out. This edited book highlights specific ways in which organisations can profit from Diversity, and a discussion of some of the obstacles that can stand in the way of doing this.