Media, Organizations and Identity
Lilie Chouliaraki author M Morsing editor
Format:Hardback
Publisher:Palgrave Macmillan
Published:9th Dec '09
Currently unavailable, and unfortunately no date known when it will be back
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
ISBN: 9780230515512
Dimensions: unknown
Weight: 415g
214 pages