The Rise of Marketing and Market Research

H Berghoff editor U Spiekermann editor P Scranton editor

Format:Hardback

Publisher:Palgrave Macmillan

Published:19th Oct '12

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

The Rise of Marketing and Market Research cover

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

ISBN: 9780230341067

Dimensions: unknown

Weight: 535g

312 pages