The Rise of Marketing and Market Research
H Berghoff editor U Spiekermann editor P Scranton editor
Format:Hardback
Publisher:Palgrave Macmillan
Published:19th Oct '12
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£44.99(9781349343881)
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
ISBN: 9780230341067
Dimensions: unknown
Weight: 535g
312 pages