Simply Seven

'This book is a must read for all who want to understand how to create a sustainable Internet business. In fact, by systematically covering each Internet business model, the book effectively is a history of Internet business, told in seven parts. Simply Seven is fun to read, well written and covers all the ground.' Santiago Iñiguez de Onzoño, President, IE University, Dean, IE Business School

'Starting an online business is optional. Evolving one is mandatory. Simply Seven is the best guide for online business evolution I've seen yet.' Doc Searls, co-author of The Cluetrain Manifesto, blogger and Fellow with Harvard's Berkman Center for Internet & Society

'In Simply Seven, the authors provide practical advice and challenging insights for entrepreneurs starting an Internet business and those who have a website that is not meeting their expectations. Each point of practical advice is illustrated with examples from

successful firms. This book will help you understand your Internet business and take it to the next level.' Martin Kenney, Professor, Department of Human and Community Development, University of California, Davis

'In Seedcamp's work with seed and start-up companies, we encourage entrepreneurs to think 'outside the box' and consider alternative business models beyond the obvious. A badly implemented business model can lead to the failure of an otherwise promising Internet business. The seven fundamental business models described in Simply Seven are a valuable eye opener for all who believe they are dependent on a small range of options to make money.' Reshma Sohoni, Founding Partner, Seedcamp

'Simply Seven is a fantastic starting point for any budding Internet entrepreneur and is a great reference point for any Internet business wishing to keep on track commercially. It provides first-hand accounts of so many of the well-known and fastest growing Internet companies a rare achievement. Non-stop insight from beginning to end.' Michael Rolph, VP Commercial Development, Anthemis Edge

'I cannot think of an industry which is not affected profoundly by digital channels such as the Internet or the mobile web. Many of the smartest enterprises do not see the Internet purely as a marketing or sales channel, but are incorporating it deeply into their business model. Such significant transformation requires a profound understanding of the changes which are happening. I highly recommend this book as an easy-to-read introduction to sustainable Internet business. Not only does it cover the whole range of Internet business models systematically, it also discusses some of the key approaches required to excel at digital competition, such as experimentation and analytics.' Matthias Hartmann, Vice President, IBM Global Business Services, Leader Global Strategy & Industries