The Dominant Influence of Marketing in the 21st Century

The Marketing Leviathan

P Kitchen editor

Format:Hardback

Publisher:Palgrave Macmillan

Published:16th Apr '13

Currently unavailable, and unfortunately no date known when it will be back

The Dominant Influence of Marketing in the 21st Century cover

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

ISBN: 9780230296831

Dimensions: unknown

Weight: 3011g

138 pages