The Dominant Influence of Marketing in the 21st Century
The Marketing Leviathan
Format:Hardback
Publisher:Palgrave Macmillan
Published:16th Apr '13
Currently unavailable, and unfortunately no date known when it will be back
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
ISBN: 9780230296831
Dimensions: unknown
Weight: 3011g
138 pages