The Media Industries and their Markets
Quantitative Analyses
P Badillo editor J Lesourd editor
Format:Hardback
Publisher:Palgrave Macmillan
Published:17th Sep '10
Currently unavailable, and unfortunately no date known when it will be back
This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.
ISBN: 9780230277700
Dimensions: unknown
Weight: 440g
231 pages