The Media Industries and their Markets

Quantitative Analyses

P Badillo editor J Lesourd editor

Format:Hardback

Publisher:Palgrave Macmillan

Published:17th Sep '10

Currently unavailable, and unfortunately no date known when it will be back

The Media Industries and their Markets cover

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

ISBN: 9780230277700

Dimensions: unknown

Weight: 440g

231 pages