Opportunity-Centred Entrepreneurship

This is the second edition of a highly successful and innovative volume by an author already recognised internationally as a leading authority in the field of entrepreneurial learning. The book moves the reader away from the conventional models of entrepreneurship by refocusing the entrepreneurial concept wholly around the creation of value through identification, exploration and exploitation of opportunities and what needs to be learned by individuals and teams to achieve this. The book is a very important reminder that entrepreneurial development is through, by and for people and the practice of their learning and not just pursuit of 'profit'.' - Allan Gibb, Professor Emeritus University of Durham, UK 'This second edition strengthens the core message that entrepreneurship is a socially situated activity that can be taught by focussing on a number of key skills. The structure, combined with the use of practical theory, makes the entrepreneurial journey transparent and accessible. The text works for 1st year undergraduates through to postgraduates, while allowing for increasing levels of critical engagement. This is a core text for entrepreneurship courses, offering an excellent foundation to build course-specific extensions and foci for in-depth examination.' - Shima Barakat, University of Cambridge, UK

Opportunity-Centred Entrepreneurship connects theory and practice in a whole new way. Other entrepreneurship texts are primarily research and theory oriented, and simply tack on real-world examples, while this book offers a stronger practical approach. It focuses on learning for, rather than about enterprise.The second edition of this core textbook focuses on the practical elements of opportunity creation, recognition and exploitation. It aims not only to analyse what constitutes entrepreneurship but also enables readers to develop their own entrepreneurial skills. Taking a highly practical and accessible approach, this text connects the theory and practice of entrepreneurship in useful and insightful ways that can be applied in the real-world. This is a book that focuses on learning for, rather than about, enterprise. Written by a leading authority in the field, Opportunity-Centred Entrepreneurship will be essential reading for undergraduate, postgraduate and MBA students taking courses such as enterprise, new venture creation, creativity and innovation, small business management and corporate entrepreneurship. It has also been designed to support practitioners who are seeking to develop their entrepreneurial skills, whether they are start-up entrepreneurs, career-changers, or managers focusing on innovation and business development. It does not require prior knowledge of other business subjects. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/opportunity-centred-entrepreneurship. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.