Advertising to Children
New Directions, New Media
B Gunter editor M Blades editor C Oates editor F Blumberg editor
Format:Hardback
Publisher:Palgrave Macmillan
Published:29th Aug '14
Currently unavailable, and unfortunately no date known when it will be back
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
ISBN: 9780230252028
Dimensions: unknown
Weight: 4385g
265 pages