Places
Identity, Image and Reputation
Format:Hardback
Publisher:Palgrave Macmillan
Published:18th Nov '09
Currently unavailable, and unfortunately no date known when it will be back
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
ISBN: 9780230239777
Dimensions: unknown
Weight: 454g
168 pages