Franchising Globally

RACHID ALAMI MIRELA ALPEZA GAeRARD CLIQUET ALEKSANDAR ERCEG CECILIA FALBE ALLEN KUPETZ MATTHEW C. MITCHEL MARK MUNOZ LIQIANG NI ROZENN PERRIGOT MARC SARDY AMIR SHOHAM RAYMOND WANG DONATA VIANNELI DIANNE WELSH

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.