Big in Asia

'Many firms come to Asia without understanding its inner workings. This is dangerous, and they need help. This book provides such help with remarkable clarity and a mass of evidence. The authors have spent years accumulating the knowledge and insights that saturate the text, and they present their advice in a way which practitioners can relate to, directly and easily. This is a very hands-on guide to the core understandings needed to cope with the challenges of Asian complexities in business. Few books convey so well the real worlds of this dynamic and newly expanding region.' - Gordon Redding, Director, Euro-Asia Centre, INSEAD, France

'With meticulous analysis and lively writing, Backman and Butler show where the pitfalls and opportunities exist in the many markets of Asia. It's a useful guide to anyone interested in doing business - or already working - in the region, containing information and insights hard to find elsewhere.' - Justin Doebele, Senior Editor, Fobes Global, Singapore

'Don't read this book if you prefer to cling to your long-cherished prejudices about why we find it so tough to succeed in Asia. These tales from the the eastern front provide clear-headed and pragmatic explanations of all those things about Asian business which have been baffling you for years. It is packed full of real-life examples of the strategies which worked - and the ones which ended in disaster. For those who are embarking on an assignment in Asia, this book could save you a lot of pain - and a lot of money. For those of us who have already been in Asia for a few years, Big in Asia is still full of surprising revelations. It's also a real pleasure to read.' - Brian Dawes, General Manager, Al-Ahlia Industrial Projects, Kuwait, formerly Managing Director, Quintiles China; Managing Director, ICI Asiatic Chemicals, Thailand

Of the author The brilliant young writer on regional business strategies. - Rowan Callick, Australian Financial Review

'The book is a rarity, a handy short cut to wisdom about working in the world's fastest growing region.' - Rowan Callick, Australian Financial Review

'Overall, this work is well written, integrative, and easy to understand. Highly recommended.' - J.W. Leonard, Choice